Aussie websites – everyone wants the same thing: to sit pretty at the top of search results. So, the question is, should you, every day, monitor SEO rank like it’s yesterday’s meat pie? After all, the higher you rank, the more people find your website, which means more sales, leads, or whatever your online dream is.
There’s no one-size-fits-all answer; here’s the lowdown to help you decide how often to keep your rate under control.
Why does it matter to monitor SEO rank?
Imagine having a cracker of a bakery with the best lamingtons in town, but no one knows it exists. That’s what happens when your website gets buried in search results. Setting out high for relevant keywords is how you get organic traffic – free visitors who are already interested in what you have to offer. The higher you rank, the more likely they are to stumble upon your website and become a loyal customer (or snag a snag, if that’s your thing).
How does search engine rank fluctuate?
Web browser algorithms are like the weather here in Australia – ever-changing. Google especially throws out updates like free fairy bread at a kindy party, and these updates can shuffle your website’s classification around. Even with a top-notch ones, your position might jump or dip from day to day.
Other things can also cause categorisation shifts. Maybe a competitor has upped their content game, or a new website has entered your niche and is starting to heat things up. Even big news stories can temporarily mess with search queries and list.
What other metrics matter?
Position high is sweet and not just an indicator of its success. Here are a couple of other things to keep on your radar:
- Organic traffic: The number of visitors who visit your website via search engines. Sometimes, positioning takes a slight tumble, but as long as your traffic stays stable or increases, it gives you a good sign that you are on the right track.
- Conversions: The ultimate goal is to get people to do what you want them to do on your website, whether that’s buying something, signing up for your newsletter, or quoting your nan’s famous pavlova recipe. This helps you see if your efforts are turning into real results for your business.
While search engine algorithms can cause changes, you can still take control by consistently improving and monitoring your SEO ranking with free tools to identify areas for improvement.
When does it become valuable to monitor SEO rank daily?
In some situations, keeping a close eye can be a good idea. Here are a few times it might be extra helpful:
- Launching a sparkling new website or redesign: When you first launch your webpage or give it a makeover, a daily track can help you spot any technical gremlins that might hurt your ranking. It can also show you how quickly search engines are indexing your shiny new content.
- Shaking up your master plan: If you’ve made some big changes to your goal, like targeting new keywords or revamping your on-page optimisation, a daily trace can help you see if these alterations are working and if there’s anything you need to tweak.
Bear in mind that daily checking isn’t always necessary. In the meantime, focusing on tagging during crucial times like launching a new website or implementing a major tactical shift can be a wise decision. However, for a more calculated approach, you need to know some in-depth guides to SEO results, which provide you with when to watch and how to use that information to propel your website to the top.
Alternative monitor SEO rank strategies
Mostly, staring at your position daily might be like watching paint dry. To avoid that time-consuming task, here are some other approaches to consider:
- Weekly or bi-weekly rank checks: For most websites, checking your bracket once or twice a week is a good compromise. This will see any major changes that might need attention.
- Long-term trends are your best mate: Instead of getting hung up on daily ups and downs, focus on analysing how your rate and website traffic change over time. This will give you a clearer picture of whether your action is actually working in the long run.
Monitoring SEO rank: Tailor it to your needs
To sum up, there are no exact numbers on how often you should supervise your SEO ranking. All will depend on the size and complexity of your website, how competitive your niche is, and where you are in your journey.
For most Aussie websites, the key is balance. Don’t get bogged down in daily shifts—focus on following long-term trends. Regularly checking your position (but not every day) alongside other metrics like organic traffic and conversions will give you a better idea of how healthy your website is and whether your efforts are paying off.
A data-driven approach is the key to most websites. Given these complications, it is sometimes highly advisable to partner with SEO specialists who create a customised tracking plan based on your website’s unique needs. This will allow you to focus on the bigger picture and make informed decisions to improve your organic traffic and conversions.
Dominate SERPs? We can help!
Our team at Warren Digital is a champion Australian SEO agency with a proven track record of helping businesses achieve their goals. We’re your all-in-one SEO crew! Our expertise includes finding the right keywords that everyone is searching for, tweaking your website to be super search-engine friendly, creating stunning content, and fixing any technical glitches that might be slowing you down. Plus, we will work with you to craft a personalised plan to get you the best results—no sweat!
Knowing the importance of going beyond the rankings and focusing on website traffic and conversions is what we strive to improve your e-commerce. That’s why our company provides in-depth reports that track your website’s progress across all these key metrics. Be our partner in Aussie website success!
See how we can help you climb the Google ladder faster than a kookaburra chasing a barbeque snag. Contact us today for a free SEO consultation!
