How To Choose A PPC Agency?


PPC is one of the most powerful digital marketing strategies that put your brand directly in front of your target audience. When done right, you can achieve your goals swiftly, and that’s why 79% of marketers say PPC tremendously benefits their business.

To experience the same level of impact for your business, you need expert help, and this is where an efficient pay per click agency comes in as a saviour. This article will help you select the best PPC company based on your business goals.

What is a PPC agency?

A PPC agency is a digital marketing company that manages Pay-Per-Click (PPC) campaigns. A good PPC agency often has years of experience managing PPC campaigns across platforms like Google, Facebook, Instagram, LinkedIn, Pinterest, Amazon, etc.

Considering your business goal and assessing various factors, a PPC formulates a pay per click promotion strategy, prepares ad copy, and creates engaging visuals to help you achieve your advertising goals.

How to choose a PPC agency?

Here are some of the best tips for selecting the top pay per click service provider for your business:

1. Expertise

Every penny counts, and businesses cannot waste money on ad campaigns that generate little to no return on investment. That’s why you should ensure their expertise level first.

It would help if you asked your ad agency the following questions:

  • How many years of experience do they have in managing PPC campaigns?
  • What are the industries they have served for?
  • What platforms do they have experience in?
  • Who are their PPC head executives, and what experience do they have?
  • Do they have case studies and testimonials to prove their worth?
  • Do they use AB testing to run PPC ads?
  • Are they data-driven for paid search and display ads?
  • What channels do they use? For example, Facebook advertising, Bing ads, Google Ads, Google Shopping, etc.
  • Can they help with landing page design?
  • Are they ADA compliant?
  • Does the agency have experience working in your industry?

Answering these questions will help you choose the finest PPC agency. The last question is crucial because PPC service providers with experience in relevant industries know the little things that can significantly impact a brand’s sales.

You may also want to know if the agency specialises 100% in paid media or is a generalist and offers services like local SEO, web development, inbound marketing, and social media marketing.

2. Location

If you’re a person who likes to schedule a face to face meeting, then hiring a local PPC agency should be the best option. Local PPC companies have excellent knowledge of the market, and they understand the platforms that drive the highest ROI.

Suppose you feel that any local PPC agency doesn’t have the experience working in your niche industry or under your desired platform. In that case, you could consider opting for a remote agency. You’ll want to look for things like the agency can respond to your questions immediately and communicate their processes.

3. Case studies

A case study speaks a lot about the agency and its abilities and will allow you to examine what they have achieved and how they did it. Check out the platforms used and the tactics applied to get those results?

Checking an agency’s case studies will help you to access the performance of the digital marketing company. You can easily find the case studies listed on the company website.

Take your time to read the case studies that match your industry and goals. For instance, if you want to improve your conversion rate, you can read their PPC case studies that showcase conversion improvements and return on ad spend (ROAS).

4. Client testimonials

You can cross-reference the testimonials with the case studies to ensure whether the company achieved what the client desired. Check out review platforms such as Clutch, G2, Upcity, Google, Facebook, Yelp and others to learn about the agency.

Client testimonials are an excellent advocate of the company, things like:

  • How do they treat their customers?
  • How does the company perform?
  • How happy and satisfied are their customers?
  • How did they help a business grow?
  • What improvements did they make to a business’s sales funnel?

5. Pricing

Determining the minimum PPC package can help you strike out some companies that don’t suit your budget. Ask them how much their agency will spend on ad campaigns and the service fee.

For example, if you ask the agency to invest $1000 in ads, the agency might charge $1500 from you, where $1000 will be the advertising budget and $500 will be the PPC campaign management fee.

Some digital marketing agencies charge a flat fee plus a percentage of the monthly ad investment. For example, if your PPC investment is $1000, the agency might charge a flat $200 PPC management fee plus 20% of the total advertisement cost.

Other ad agencies might charge a percentage of sales generated from their ad campaigns. That’s why it’s always a good idea to check how much an agency is charging for their PPC campaigns before choosing an agency partner.

6. Transparency

Transparency equals trust. A PPC company that is transparent and honest always follows the Google ad policies. You can ask the below questions to your shortlisted PPC service provider to vet their transparency:

  • How do you create a PPC strategy?
  • How do you select KPIs?
  • What ad platforms will you use?
  • How do you perform against Google ads benchmarks?
  • What KPIs will you measure the campaign’s success?
  • How often do you share the report?
  • What will be the process of communication?
  • Will I have a dashboard to access the campaign metrics?
  • What tools do you use to share reports and check performance?

When you hunt to choose the right PPC advertising agency, you should first identify your goals. Sit with your team, fix your goal, and then have meetings with the agencies to know how they can help you achieve your advertising targets.

How can Warren Digital help? 

Here at Warren Digital, we have been helping our clients crush their PPC and SEO campaigns for over ten years. We are committed to developing innovative, tailor-made, and robust digital marketing strategies perfect for your business.

Connect with us today for your FREE consultation, and let’s get started on maximising your business potential.


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