Algorithms are constantly evolving as there are new advancements in technology happening regularly. Due to this reason, SEO trends tend to change every year as well. With the year coming to a close, it’s a good time to think about the upcoming SEO trends that you would like to make use of to boost your business. Businesses, marketing agencies, and digital marketing professionals alike will have to be prepared for 2022. The experts at Warren Digital have prepared a list of some trends that you should look out for.
1. Ethical Links
In 2022, if you exchange or swap links for money, that would be considered a black hat SEO tactic. If you want to rank higher on the search page, focus more on getting backlinks that are high-quality and ethical. The ideal way to go about doing this is by creating engaging content which can attract links organically. Once you have some high-quality content ready, share it across all your social media platforms such as Twitter, Linkedin, Facebook. Just remember not to spam when sharing links. To get the best results, make sure your posts are relevant to what you are trying to promote.
2. Artificial intelligence
Online content is being transformed by artificial intelligence (AI). This intelligent algorithm helps us find the things in the network that we care about and facilitates our searches. By comparing data with competitors and industry benchmarks, AI can assist in analyzing the performance of your website and creating more effective SEO strategies. Furthermore, AI assists you in creating more effective content and faster research and text generation for your website.
3. Load Times
If you do not improve your desktop and mobile page load times, you will miss out on conversions and traffic. The importance of page speed has never been greater than it is right now, as page speed has become one of the major SEO trends due to Google’s recent algorithm update. Therefore, a fast-loading website will improve your chances of being featured in featured snippets, appearing in voice searches, and even appearing on Google’s first page. The more time it takes to load your website, the lower your ranking and the fewer visitors you will have.
4. Voice Search
Voice search is getting popular day by day. Research shows that about 58% of users search by voice to find information about local businesses. The need for conversational marketing skills will grow as businesses and marketers strive to translate written content into natural language. Additionally, a change in vocabulary may allow brands to establish closer relationships with their customers.
Make your target keywords more conversation-based so they cater to specific types of searches. This includes incorporating long-tail keywords as well. You can then write blog posts or add FAQ pages to answer these questions. Be sure to include the search query in a heading tag.
5. Featured Snippets
Google’s featured snippets are search results that usually appear at the top of organic search results. It includes answer boxes and ‘People also ask’ that Google thinks are relevant in relation to the search query that was originally searched. The purpose of such boxes is to ensure Google answers questions as quickly as possible and to further enhance the user experience. As a result, the user is not required to click through and search. Regardless of the situation, this is a good opportunity to increase organic impression share and establish your brand as a trustworthy and valuable resource.
6. Videos
When people access the Internet, they are increasingly consuming visual content as well as voice content. With over a billion people using YouTube alone and many social media sites such as Snapchat, TikTok, and others adopting video content, it should come as no surprise that we are seeing more video content. Videos are a major SEO trend and are not just good for ranking. Videos help you appear as an authoritative and helpful source. They do well on social networking sites such as YouTube and Facebook, which have adapted Google’s algorithm changes.
7. Optimised for Mobiles
After Google made mobile-friendliness a ranking factor in 2015, mobile-friendliness has been a cornerstone of SEO. The mobile-first algorithm, which was rolled out in March 2018, is known to many SEO professionals as an important ranking factor. Nonetheless, optimising content for mobile devices is more important than ever because Google rolled out mobile-first indexing in 2019. Since more people access the internet from their mobile devices, you will need to optimise your content for these users.
When ranking content, search engines consider the mobile version of a website as the “primary” version rather than the desktop version. This is not a surprising development. Around 75% of internet users will access the Internet exclusively via mobile devices by 2025, according to estimates. You are more likely to rank higher on search results if you optimise your online presence for mobile users. With Google’s free mobile-friendly test, you can also check how effective your mobile site is.
Wrapping up
SEO is evolving rapidly. Businesses need to optimise their websites to accommodate these changes in the new year. So, now it’s time to think about how your business can incorporate some (or all) of these strategies into its marketing strategy. Whether you’re thinking of working on your link building or voice search, Warren Digital can help you out. Our team of experts can talk with you to determine which SEO trends out of these can help boost your business. We can also help you stand out from your competition and grow your digital presence. Reach out to us through our website to get started!
